Mara Hoffman’s High Summer 2019 Swimwear Collection picks up where her ready-to-wear collection leaves off – pairing eye-catching hues with delicate neutrals and pink lilies with statement animal prints. Every swimsuit in the collection is printed, cut and sewn in the United States, and created with sustainable fabrics including recycled Polyester and recycled Nylon. Just as in the ready-to-wear collection, all cotton fabric in the swimwear pieces is certified organic, with printed swimsuits being digitally printed and engineered for least amount of fabric waste. All solid suits in the collection are made from recycled nylon fabric.
The swimwear continues to be an extension of Mara Hoffman’s dedication to creating pieces for every part of a woman’s wardrobe – from work to play and everywhere in between.
Name : Mara Hoffman
Birthplace : Buffalo, New York
Métier : Fashion Designer & Creative Director
Sources of inspiration : Nature, meditation, my family.
Sources of motivation : The planet, my family, my team, and the pursuit of beauty.
What makes you happy : When I am aligned with my inner self
Favorite reads : The Power of Now by Eckhart Tolle and Be Here Now by Ram Dass
Favorite tunes : Bob Dylan, Nina Simone, Labi Siffre, Orchestra Baobab, Neil Young, Alice Coltrane
Favorite foods : My mother’s escarole
Beauty tips : Water, sleep, sunblock, and meditation
Favorite ways to unwind : Relaxing with my husband and son at our home in upstate New York
What gets you in a working flow : A project that I am excited about
What are you working on now : Our Spring ’20 collection
What inspires you most about swimwear : Working closely with the female form
Favorite motto / quote : “Let it go to let it grow”
Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. As President and Creative Director of her privately owned company, Hoffman uses her platform to share empowering messages on the way we live, care for the world, and treat others. Hoffman hopes to foster mindful consumption habits and encourages consumers to reevaluate the relationship society has with clothing. The brand’s approach centers on sustainable materials, processes, and production in order to improve and extend each garment’s life. Hoffman commits to presenting collections devoted to color, each inspired by and in celebration of women.
Headquartered in New York, she is an active member of the CFDA and serves on the boards of artisan-focused nonprofit Nest, community organization Glam4Good, and youth empowerment charity ArtStart. In 2017, Hoffman was awarded the 2017 Positive Impact Award for Brand Leadership in Advancing Sustainability and was most recently awarded Unifi’s Champions of Sustainability Award. Originally from Buffalo, N.Y., Hoffman now lives in Brooklyn with her husband, artist Javier Piñon, and their son Joaquin.
Photography Tyler Nevitt
Styling Masha Orlov
Styling Assistant Alexandra Kamins
Hair Ledora Francis
Makeup Caitlin Wooters
Models Carmen, Darina, Munira, Yaryna @ The Identity Models