Brand: Bonheur Jewelry
Name: Ally Mataj + Albina Mataj
Birthplace: New York
Métier: Jewelry Designers
Designed in New York and handcrafted in Los Angeles & New York City Bonheur Jewelry is best known for its modern yet understated, architecturally inspired feminine pieces with an ever-expanding celebrity following.
The idea of Bonheur originated one summer evening in Thessaloniki, Greece during a family vacation where sisters Ally & Albina Mataj came upon bracelets handcrafted for them by their grandmother to commemorate their birthdays. Enthralled by the love and admiration a single piece of jewelry could bestow upon the wearer, the sisters became intent on creating a jewelry line that would embrace their whirlwind of travel whilst showcasing the spirit of their native New York.
Since launching in October of 2015, Bonheur Jewelry has evolved into a contemporary brand with distinct on-trend pieces, which are notably transitional from day to eveningwear. As part of its vow to maintain environmental responsibility, Bonheur Jewelry uses reclaimed precious metals. Bonheur vows to give its customers eco-friendly gold & silver of the highest quality.
Celebrity fans include Viola Davis, Jessica Alba, Katy Perry, Mila Kunis, Christina Applegate, Kim Kardashian West, Jennifer Lopez, Angela Bassett, Kristen Stewart, Kaley Cuoco, Malin Akerman, Jada Pinkett Smith, Alicia Keys, Julia Stiles, Keri Russell, Susan Sarandon, Gwen Stefani, Eva Longoria, Alexis Bledel, Lauren Graham, Melissa McCarthy, Sarah Hyland, Kate McKinnon, Anna Camp, Elizabeth Olsen, Lucy Hale, Shay Mitchell, Aubrey Plaza, Isla Fisher, Maqqie Q, Anabelle Wallis, Rebel Wilson, Chrissy Teigen, Ellie Goulding, Emily Ratajkowski, Samantha Bee, Chrissy Metz, Karen Fairchild, Priyanka Chopra, Halsey, Janelle Monae, Maria Menounos, Chiara Ferragni, Olivia Palermo, Nicky Hilton Rothschild, Paris Hilton, Kaia Gerber, Hailey Baldwin, Ireland Baldwin, Bella Thorne, etc.
Supermodels in Bonheur Jewelry include Christie Brinkley, Helena Christensen, Niki Taylor, Tyra Banks, Christy Turlington, Adriana Lima, Karlie Kloss, Eugenia Silva, Cara Delevigne, Kendall Jenner, Ashley Graham, Candice Swanepoel, Josephine Skriver, Elsa Hosk, Martha Hunt, Taylor Hill, Romee Strijd, Sara Sampaio, Stella Maxwell, Lily Aldridge, Liu Wen, Kate Upton, Jourdan Dunn, Jasmine Tookes, Hilary Rhoda, Nina Agdal, Barbara Palvin, Charlotte Kemp Muhl, Emily Didonato, Gigi Hadid, Bella Hadid, etc.
Bonheur has been included in campaigns for Maybelline, L’oreal, Revlon, Lancome, Estèe Lauder, CoverGirl, Max Factor, Clinique, GAP, Victoria’s Secret, Pantene Pro V, Puma, Adidas, Audi, Botkier, Intimissimi, Tresèmme, Benefit, Borghese, Penshoppe, Carl’s Jr., and so on.
Bonheur. Jewelry has also been featured in magazines such as Vogue Japan, WWD, Vogue Italy, O The Oprah Magazine, Martha Stewart Weddings, People Style Watch, Rolling Stone, Entertainment Weekly, Billboard, Vogue Netherland, Vogue Ukraine, Cosmopolitan, Seventeen, Marie Claire, Vogue Arabia, L’Officiel, Vogue Mexico, Vogue Taiwan, Vogue China, Vogue India, Women’s Health, Paper Magazine, Elle, Vogue Ukraine, Vogue Taiwan, Vogue Netherlands, Grazia Italy, Vogue Mexico, Vogue China, InStyle, Harper’s Bazaar, The Hollywood Reporter, Dazed, Maxim, Sports Illustrated Swimsuit, Ocean Drive, etc.
Bonheur. can be found in many feature films such as Bad Moms (featuring Mila Kunis, Christina Applegate, Kristen Bell), Bad Moms Christmas (featuring Christina Baranski, Susan Sarandon and Cheryl Hines), Ingrid Goes West (Elizabeth Olsen, Aubrey Plaza, Pom Klemtieff), The Life of the Party (Melissa McCarthy/Maya Rudolph), Tag (Isla Fisher, Rashida Jones, Anabelle Wallis), Superfly, Wish Upon (Joey King, Ryan Philippe), Lowrides (Eva Longoria), etc.
Up and coming films for the brand include White Boy Rick (Matthew McConaughey/Jennifer Jason leigh), Queen America (Catherine Zeta-Jones), Lizzie (Kirsten Stewart/Chloe Sevigny), Isn’t It Romantic (Rebel Wilson/Priyanka Chopra/Liam Hemsworth), Honeybee (Shia Lebouf), The Wedding Year (Sarah Hyland, Anna Camp and Jenna Dewan), Son of Shaft (Samuel L. Jackson), Welcome Home (Emily Ratajkowski), The Untitled LCK Project (Rose Byrne/Edie Falco), Lying and Stealing (Emily Ratajkowski), etc.
Bonheur has also been featured on the following TV programs: How to Get Away With Murder (Viola Davis), America’s Next Top Model (Tyra Banks), Unreal (Constance Zimmer, Shiri Appleby), CW’s Dynasty (Elizabeth Gillies, Nathalie Kelley), Top Chef (Gayle Simmons), America’s Got Talent (Tyra Banks), The Voice (Alicia Keys), Billions (Malin Ackerman), Madame Secretary, Girlfriend’s Guide to Divorce, Get Shorty, HBO’s Succession (Sarah Snook), etc.
Sources of inspiration:
Our mom, Mia. She is one of our biggest inspirations. She is very creative & an innovative woman with a free-spirit. She’s taught us to push ourselves out of our comfort zones because, according to her, that is where our dreams will come true. She has always pushed us to be better versions of ourselves, to experience new things & grow without barriers. She did it herself and watching her stretch her limits has encouraged us a great deal!
Living in New York, we are privileged to be surrounded by some of the world’s greatest architecture.
These man-made structures with their geometric shapes, clean lines, ornate details, and raw materials serve as constant inspiration and reflect in our design process.
Sources of motivation:
The topic of sustainability is very important to us and we incorporate processes which will produce attainable, eco-friendly jewelry you can look and feel good in!
Breaking down the stereotype of the expense often associated with sustainable products is a key factor we are currently working to alter.
Our mom has always instilled in us a need for charitable contribution and so we donate 15% of all profits to several charities that are near and dear to our hearts such as Planned Parenthood, Women In Need, Oceana, BCRF, Care International & The Blue Heart Campaign.
What makes you happy:
Being in control of our happiness. We’ve come to the realization that happiness is not dependent on external things, but a choice we are able to make in every moment. We constantly practice gratitude & ‘being happy’, even on our bad days. This process has pretty much ‘set us free’ and that in-turn has made us very happy & peaceful people.
The Woman I wanted to be -Diane Von Furstenberg
The Scarlett Letter -Nathaniel Hawthorne
Diana Vreeland -D.V.
The Power of Now -Elkhart Tolle
The Art of Happiness -The Dali Lama
God And Kings -Dana Thomas
Little Woman -Louisa May Alcott
Naked fashion: The New Sustainable Fashion Revolution -Safia Minney
1) “Eastside” -Benny Blanco, Halsey & Khalid
2) “Promises” -Calvin Harris, Sam Smith
3) “Can’t Stop The Feeling!” -Justin Timberlake
4) “Dance With Me” Olly Murs
5) “Imagine Dragons” -Whatever It Takes
6) “Kiki Do you love me -In My Feelings” -Drake
7) “Congratulations” -Post Malone ft. Quavo
8) “In The Night” -The Weekend
9) “Happy” -Pharrell Williams
Ginger-Lime Baby Carrots, Pasta Carbonara, Salmon Carpaccio wi/ Lemon Aioli, Gail Simmons’ Perfect Pizza Margherita & Spicy Chickpea Soup, Watermelon Granita w/Cardamom Syrup, Coconut Pavlovas with Tropical Fruit, Ginger Glazed Mahi Mahi, Crème Brûlée French Toast,
- SPF is the best anti-aging tool you can own.
- Smile Often.
- Slather on a conditioning mask after you wash your hair and let it air dry.
- During the day, Giorgio Armani’s Luminescence cc bright moisturizer. It’s the only thing we let touch our skin during the day along with Dior’s Dior Show mascara for our lashes. The cc moisturizer is color tinted, super light and yet somehow offers the perfect amount of coverage.
- Jack Black Intense Therapy Lip Balm SPF 25 quenches your lips and gives you a super cute glossy look sans the lip-gloss.
- Bella Pierre pink cheek & lip stain if you’re in need of a little color.
- DRINK lots of WATER. Stay hydrated, your skin will thank you!
- Eat clean.
When it is time to unwind…
We love reiki & acupressure massages. Since we tend to spend a lot of time working indoors, whenever we have any downtime we try and spend as much time in nature as possible. Hikes in the woods, horseback riding, barefoot walks on the beach. When indoors we love curling up with a good book & listening to classical music and taking a yoga class.
What gets you in a working flow: Great music!
What are you working on now: Personalized pieces, fine jewelry.
Favorite motto / quote:
The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.” —Lady Bird Johnson
“When you achieve something, try to give something back to the world.”-Oprah
“Real Integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” -Oprah
“Believe in yourself and be prepared to work hard.” -Oprah
“I always find beauty in things that are odd and imperfect, they are much more interesting.” —Marc Jacobs
“Let us not take ourselves too seriously. None of us has a monopoly on wisdom.” -Queen Elizabeth
Last words about the shoot for The Know: We met such amazing people (crew), super talented & humble. We’re so grateful to have had shared the experience with such a great crew.
Photographer: Tyler Nevitt
Fashion Stylist: Paulina Castro Ogando
MakeUp and Hair Stylist: Ambreen Khwaja