Cairo based International Fashion Public Relations agency, FLARE PR, launches the third edition of its on-going series of all Egyptian multi-brand collaborative shoots.
The main aim of this series of projects is to present featured brands and talents through an authentic production that is up to par with its global counterparts, shedding light on emerging Egyptian designers and talents in an effort to secure a place for them on the global fashion map.
This time, the shoot brought together a selection of Egyptian Ready-To-Wear and Accessories brands showcasing their new collections in a concept that merges local Fashion Design and local Art in one production.
The shoot took place at Cairo’s leading Arts-Mart Gallery, an art exhibition space where art enthusiasts can immerse themselves into the experience of viewing and shopping for artwork by local prominent as well as emerging artists in a creative and inspiring venue. These artists include big names such as Ibrahim El Tanbouli, Ayyad El Nimer and Klay Kassem.
Designers included are Lou By Hebatullah, ORandom, Zakhrafa, AminaK, Azwak, MGMP, Misura, Jayda Hany, Omni’s, Gamila, Indira, and finally Egyptian Eyewear Boutique Posh Shades which is a concept eyewear boutique offering carefully curated international eye wear by Egyptian Yasmine Sarwat.
The project is captured through the lens of power photographer Batool Al Daawi who attended the School of Visual Arts in New York and worked closely with some of the most acclaimed fashion names in the scene. Her work has been featured in multiple publications and advertisements, showcasing some of her best work with Arab celebrities, fashion designers and international brands.
Project by: @flarepr
Hair: @amr.kamelstylist @ellesaloneg
Models: @hebaeldessouky & @reemelbakri_