Fashion Style

Flare Fash Art Summer ’18 Trend Watch: A Portrait of Egyptian Designers

Cairo based International Fashion Public Relations agency, FLARE PR, launches the third edition of its on-going series of all Egyptian multi-brand collaborative shoots.

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Denim Jackets: @mgmp.official
Skirts: @lou_by_hebatullah
Red sheer top: @orandomxo
Bags: @omnisclutches
Shoes: @misuradsgns
Jewelry: @indira_nyc
Shades: @posh_shades

The main aim of this series of projects is to present featured brands and talents through an authentic production that is up to par with its global counterparts, shedding light on emerging Egyptian designers and talents in an effort to secure a place for them on the global fashion map.

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Shorts and Jackets: @lou_by_hebatullah
Sequin Pants: @azwak_
Bags: @gamila.official
Shoes: @jaydahany
Jewelry: @indira_nyc
Shades: @posh_shades

This time, the shoot brought together a selection of Egyptian Ready-To-Wear and Accessories brands showcasing their new collections in a concept that merges local Fashion Design and local Art in one production.

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Denim Pieces: @orandomxo
Pencil Skirt: @azwak_
Plastic Vest: @lou_by_hebatullah
Bags: @omnisclutches
Shoes: @misuradsgns
Jewelry: @indira_nyc
Shades: @posh_shades

The shoot took place at Cairo’s leading Arts-Mart Gallery, an art exhibition space where art enthusiasts can immerse themselves into the experience of viewing and shopping for artwork by local prominent as well as emerging artists in a creative and inspiring venue. These artists include big names such as Ibrahim El Tanbouli, Ayyad El Nimer and Klay Kassem.

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Pants and Kimono: @lou_by_hebatullah
Metallic top and metallic shorts: @orandomxo
Sequin White Top: @zakhrafa_official
Bags: @omnisclutches
Shoes: @jaydahany
Jewelry: @indira_nyc
Shades: @posh_shades

Designers included are Lou By Hebatullah, ORandom, Zakhrafa, AminaK, Azwak, MGMP,  Misura, Jayda Hany, Omni’s, Gamila, Indira, and finally Egyptian Eyewear Boutique Posh Shades which is a concept eyewear boutique offering carefully curated international eye wear by Egyptian Yasmine Sarwat.

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Sequin Red Pants and Top: @zakhrafa_official
Floral Kimono and Floral Pants: @aminak_egypt
Puff Sleeve Jacket: @orandomxo
Bags: @gamila.official
Shoes: @misuradsgns
Jewelry: @indira_nyc
Shades: @posh_shades

The project is captured through the lens of power photographer Batool Al Daawi who attended the School of Visual Arts in New York and worked closely with some of the most acclaimed fashion names in the scene. Her work has been featured in multiple publications and advertisements, showcasing some of her best work with Arab celebrities, fashion designers and international brands.

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Co-ord Top and Pant plus white Sleeveless Shirt: @aminak_egypt
Metallic Skirt: @azwak_
Harness Belts: @gamila.official
Bags: @omnisclutches
Denim Jacket: @mgmp.official
Shoes @jaydahany
Jewelry: @indira_nyc

 

Credits:
Project by: @flarepr
Location: @artsmartgallery
Photographer: @batoolaldaawi
Stylist: @aishaayoussef
MUA: @dianaharbymua
Hair: @amr.kamelstylist @ellesaloneg
Models: @hebaeldessouky & @reemelbakri_

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