NEHERA S/S 18

The Photographer Michal Pudelka reunites with the iconic Slovak fashion brand in a visual study about the languor of an Eastern-European suburd.

“I wanted to explore the concept of air that inspired
the collection and push it further through the visual narrative.”

– Michal Pudelka –

Screen Shot 2018-01-25 at 12.31.52 PM       Screen Shot 2018-01-25 at 12.29.24 PM

 

The shooting took place in suburban areas of Bratislava, Slovakia,
where the mass housing architecture has barely changed
since the end of the cold war ear 30 years ago.

“In Communism they used the tiniest amounts of space to house
as many people as physically possible. The airiness and light fabrics
of the clothes while shot against the heavy architectural backdrops
created a very interesting visual momentum,” says the photographer about the work that captures and interprets the unique collection.

 

Link to the video: https://youtu.be/OSrMyOgPg_4

Screen Shot 2018-01-25 at 12.29.23 PM

Stills
Photography and Visual Direction: Michal Pudelka
Creative Producer: Paul Joyce-Pudelka
Photo post-production: Richard Lavrik, JANDL Bratislava

Styling: Ai Kamoshita
Make-up Artist: Ľubica Krajňáková
Hair Stylist: Tatiana Hromadová
Models from EXIT MM: Linda Novotná, Mária Petrovičová, Klára Vizárová, Veronika Drahňovská, Adriana Mockovčiaková, Viera Bajaníková

 

 

Press Contact: press@nehera.com

www.nehera.com
@neheraofficial